For Sales Teams CPQ (Configure, Price, Quote) systems significantly enhance the efficiency and effectiveness of sales teams in several ways:

Faster sales cycles from lead generation to closing deals.
Pre-configured solutions reduce the complexity of sales.
Shortened decision-making time for prospects.
Greater opportunities for cross-selling and upselling.
Enhance ability to adapt to market fluctuations and competitive pricing.
Increased time for sales activities by reducing time spent on proposal creation.

For Marketing Teams CPQ (Configure, Price, Quote) systems empower marketing teams to enhance sales efforts with precise marketing materials and value-driven sales tools. The primary advantages of CPQ solutions for marketing include:

Generating branded proposal documents and contracts.
Creating customer-facing product catalogs.
Providing sales resources that boost win rates.
Offering value-based sales tools such as value propositions, white papers, ROI/TOC calculators, and benefit estimators.
Ensuring all marketing materials feature accurate, up-to-date pricing and product configuration details.